Voice search isn’t new. As early as 2008 technology has been experimenting with voice activated assistants. Starting in 2010 this technology became more a part of our lives as Siri (from Apple) was born (April 28, 2010 – yes, she really does have a birthday). In late 2014 Amazon launched ‘Alexa’, which triggered the massive expansion of voice search that we’re seeing today.
By 2020 voice search will more than double from today’s volumes. As a healthcare provider you must be integrating voice search into your search engine optimization strategies.
The first thing you need to do is to review your search console account. Look for queues on what people are searching for most. Then take the time to do your own voice searches. Do you find your healthcare organization when you search? Do the results that come up match with what you would want someone to find? If not reach out and one of our marketing specialists w
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