When it comes to medical marketing, there’s no question that search reigns supreme. According to KISSMetrics approximately 78% of patients conduct an online search before scheduling an appointment with a healthcare provider. Since healthcare searches number roughly 5% of the nearly two trillion queries made a year, the size of this audience – and the opportunity it presents – is huge.
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The right search strategy can help to reach potential patients with every click and generate valuable leads without breaking the bank.
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